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Manufacturer Description

A fascinating insider's appear at the evolution of the Xbox 360 and Microsoft's bold gamble to grow to be a leading force in the multi-billion dollar video gaming business. Through extensive interviews and unprecedented accessibility, San Jose Mercury News Technological innovation and Gaming Writer Dean Takahashi will take you driving the scenes as he unveils... The birth of the machine as noticed via the eyes of the Xbox 360 engineers who developed it... Blow-by-blow coverage of the heated inner debates as senior Microsoft executives battle to define the potential of the Xbox brand name... The strategic chess moves as Statement Gates, Steve Ballmer, and company just take chance right after chance, attempting to outmaneuver their archrivals for the brass ring: dominance of the extremely rewarding video gaming industry... Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 staff, and the industry's most celebrated video gaming developers -- all of the major gamers are included in this fascinating story.